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Ways with Words (part three): Self-publishing!

The third and final part of the recent Ways with Words event, kindly organised by LitNet NI as part of the Belfast Book Festival, saw us enter the rather exciting world of self-publishing. I’ve spoken before on this blog about my hopes of getting published the traditional way, that is, via an agent and publishing deal, but more and more, my eyes are being opened to the adventure that is self-publishing.

In the past I shunned the idea, having laid eyes upon books which very obviously hadn’t graced the hands of an editor and had simplyTree of books been written (revised? maybe?) and pushed out into the world without a second thought. Books like this, no matter how great the concept, are what give self-publishing a bad name. They play into the hands of the ‘literary elite’ who only deem traditionally published novels to be legitimate and worth the reading. It’s true that most people will still reach for the mainstream published book ahead of the self-published one but… times are a-changing.

People like to have things now, not in a week’s time; they read online every day; they download books for a pound or two for Kindle or other e-reading devices. In short – they are increasingly likely to take a chance on a self-published novel. They don’t have much to lose. The onus on the author then, is to make that book the best that it can be and help to grow the good reputation of an expanding industry.

But enough from me on the matter (I’m on board now, can’t you tell?!). What did our self-published gurus tell us at the Ways with Words event?naked author

Alison Baverstock, author of ‘The Naked Author – A Guide to Self-Publishing’, began by telling us that, in wanting others to read our work, “writers need strong egos.” She added that with self-publishing, more females opted for this and that, perhaps despite what some may think, 76% of self-published authors have a degree to their name.

“It’s not just for people who can’t find a publisher,” she stressed. “People are coming back for more – people who had traditional publishing deals and then decided to self-publish.”

Why is this? Well, most importantly, because it gives the author more control of the publishing process.

Meanwhile, 59% of those self-publishing, as backed up by Alison’s research, were using editors, whilst 21% took legal advice on the process. A further 26% used marketing support. So – self-publishing (SP) is taken quite as seriously by authors who are serious about their work as traditional publishing. The only difference is – here the author is in charge, not a publishing house.

Unsurprisingly, “uniformly, self-published satisfactions are very high,” added Alison. Her conclusions?

  • SP is a segmented market – no one size fits all
  • It’s a process, not a product
  • SP brings contentment
  • Far from ‘going it alone’, it’s very often team-based

As for publishers… “they haven’t tried to show how they add importance.”mousetrapped

Alison reiterated the point about knowing when to acknowledge that work was finished and suitable for showing to people. It can be too easy to send something off without waiting until it’s the best it can be. She added that the dangers of getting feedback too soon were:

  • You can go viral for the wrong reasons
  • You can damage your writing self
  • Ideas can shrivel when explained to those who aren’t interested

Also – SP can help you get objectivity and most importantly – “It’s something to be proud of, not apologetic about.”

Next up was Catherine Ryan Howard from Cork and AGR Moore from Belfast – two SP authors who have seen success with their books and are passionate about the benefits of SP. Interesting points to note from them for potential SP writers:

  • Lulu is a great SP service to use (Catherine has sold over 25,000 copies of her Mousetrapped book after SP using Lulu)
  • Also, Createspace is good for paperback copies
  • Amazon and Smashwords are SP staples and ebookpartnership.com is also worth checking out
  • Employ the service of an editor and a good cover designer – skip these and, well, open the door to errors, dodgy covers and sullying the reputation of quality SP work
  • Use Goodreads and Twitter competitions to promote your book
  • Oh, and, in the words of Catherine – “everyone should self-publish. It’s a lot of work, but it’s worth it!”

amelia blackAGR Moore, aka Andrew, author of The Unseen Chronicles of Amelia Black, advised that putting a short story onto somewhere like Smashwords (for free) with links to your SP books for sale, is a good way of directing the purchasing public to your work. Generally, the advice was that ebook sales for SP are higher than paperback sales, harking back to the fact that people are still a bit wary about investing heavily in SP books as opposed to traditionally published ones.

“They just want entertainment,” he said. “Ebooks are something disposable that will entertain them. As a SP author, you can raise up and meet this demand.”

As a children’s author, AGR also advised that getting endorsements from teachers (and parents) for your book would help sell it to parents, who, after all, are the ones who are going to be doing the buying.

What we all wanted to know however was – how much does this all cost? Well, the reality is – if you want to do something well, you have to give some to get some, and you’re really talking, after deploying an editor and cover designer, around the £1,000-£1,500 mark. It’s a business after all and if you want to succeed, it had better be good.

What’s more, when it comes to being an author – ‘you don’t know what you don’t know.’

 

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Ways with Words… Part one

“I think the opportunities for the writer have never been better. All sorts of boundaries have been broken…”

So said former publisher and widely published author/academic, Alison Baverstock at the weekend, when I had the opportunity to attend LitNet NI’s Ways with Words Literature Development Day at the Crescent Arts Centre as part of the Belfast Book Festival 2014. It was a day packed full of tips and advice from those often heard of, seldom seen (unless you’re one of the lucky authors to have secured an agent and publisher!), with professionals flying in from Edinburgh, Manchester, London, Dublin and of course, coming in from Belfast city itself to engage with us local writers.

We enjoyed Q&As with said agents and authors and heard from two successfully self-published authors in the afternoon, but first, it was left to the inimitable Ian Sansom to stir up some lively enthusiasm for the day with his introductory message – entitled: Crusoe’s Reckoning.Flying letters

We had anecdotes! We had tangential side stories! We had facts! History! Research! Opinion!

We had A LOT of stimulating titbits about writing and the heady dynamics it can entail today – via the internet and all that Social Media – but it certainly fired up anyone who wasn’t already on the edge of their seats. If anyone has ever heard Mr Sansom speak, they will know that his passionate addresses flow fast so, in point form, I present a mere few of those literary titbits…

The Digital Revolution is happening and it’s happening via:

  • Text
  • Real-time communication
  • Broadcast and moving pictures
  • Debate and discussion
  • Reference
  • Games

Nothing new there, I hear you say – we know about these things. Yes, but – how do they affect you as a writer and how do you – indeed, do you – harness them effectively to support/publicise your craft?

“We’re in a phase at the moment that we might call the Digital Incunabula – no-one’s seen anything like this before,” explained Sansom. “We haven’t quite worked out what all these things are meant to be… using this digital technology as writers.”

Indeed, even books – bound, printed, basic books – were once an enigma to be mastered. Writing techniques, publishing techniques and publicising techniques have subsequently fragmented with the internet and we’re still muddling our way through the amazon. So to speak.crusoe

“We write/edit/design/publish/print. We’ve gone from needing an agent and publisher to now needing beta readers, brand managers, copy editors, designers and printers…

“How do writers reckon with themselves? We need to reckon with our time… (herego, Crusoe’s Reckoning) It’s to do with how you match your time with what you have available.”

Yes, when Robinson Crusoe was stranded on his island, he realised he needed to seize control of his situation – he had to reckon with himself with regards to how he would take ownership of his time and consciously apply himself in his new environment.

What I think Sansom was asking us writers was – are we doing the same?

It was a good start to the day – a day which had many more insights to come and which, for those who weren’t there, will have to wait for another post…

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